How to Find More Motivated Sellers with Bryan Driscoll

Today, I welcome Bryan Driscoll onto the podcast! Bryan is a real estate investor, a digital marketing and SEO expert, and the Co-Founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality motivated seller leads. He has over a decade of experience doing SEO for both large and small companies, startups, and fortune 500 companies and has been recognized by Forbes and other major publications for his work.

Bryan started by sharing a bit of his background and how he got into this side of the business. He said he got his start in digital marketing in the early 2000s, mostly working in search engine optimization or SEO dealing with bigger eCommerce companies. Bryan bought his first rental property about seven years ago and that got him into doing local marketing in the real estate space.

I asked Bryan to talk about some of the mistakes he sees people making with their websites and using SEO in order to draw traffic and get a higher free google ranking. He talked about how intimidating a super-fancy website can be to a seller that just wants someone to give him a decent offer for his home. He said the call to action and a strong, clear message is most important.

Next, we talk about Facebook Ads and Google SEO. Bryan uses Google Pay Per Click and Facebook. The difference is that on Facebook, you're paying per impression while on Google you're paying per click. Also, on Google, you're competing on a keyword basis while on Facebook, you’re competing on an impression base. With Facebook you can get a cheaper reach, click and lead then with Google Pay Per Click. So, his advice is to always start with Facebook first and then add Google Pay Per Click later on because then you have that high intent person coming to the website, and if they don't convert you’re living in their Facebook feed, especially if you have testimonials.

Lastly, we talk about how sellers can adapt their lead gen strategy to accommodate the market. Bryan explains that the most important things are to build a brand, to build something that's trustworthy and to be extremely direct with your marketing. Because the goal isn't to get more leads. The goal is to get good leads and good motivated sellers. Another important thing to note is that whatever platform you're using to drive traffic to your website, you always want to: first, capture their information (their phone number, their email, get them to fill out your form; and second, ask additional questions (why do you want to sell, confirm your property's not listed on the market, how much work does your property need, how fast do you want to sell it, etc.) Asking those additional questions is going to give you an indication on if they're motivated and it's also going to weed out the people who are not serious about selling. Bryan’s final advice is to set up an automated text message that will send out your link and ask them to book an appointment with you, to anyone who fills out a form on your website.

Don’t miss this awesome episode of the Just Start Real Estate Podcast with Bryan Driscoll and learn the keys to finding more motivated sellers for your business!

Notable Quotes:

“Finding motivated sellers is, and always will be, a top priority for real estate investors.”

Mike Simmons

“Getting leads into your pipeline is the blood that keeps the body alive.”

Mike Simmons

“Website aesthetics don’t matter as much as a strong call to action and a strong message.”

Bryan Driscoll

“The traffic you get to your website is more important than the message on it.”

Bryan Driscoll

“Rewrite the content, rewrite it unique for you. Because if you have two different websites with the same words in the same order, how can the search engine determine which one's more relevant?”