How to Create a Business that Gives Freedom and Creates Impact while Avoiding Burnout with Trevor Mauch

For this episode, I am thrilled to interview Trevor Mauch, the CEO at Carrot. Carrot is a digital SaaS company that helps over 6,500 real estate professionals generate consistent, high-quality leads online by leveraging content marketing and is an industry-leading software. Trevor is passionate about using business to fuel investor’s passion and to amplify the impact investors want to make in the world, helping entrepreneurs achieve freedom, flexibility, finances, and impact.

Trevor shares his background story of buying his first rental property back in college and how the business that his parents were in discouraged him from entrepreneurship at a young age. He describes how his dad pushed him to buy that first property, which he still owns today. Trevor talked about limiting beliefs that people have that pile-up and create an impossible mountain to climb.

We then moved on to when Trevor moved to Portland and started entertaining the idea of entrepreneurship. He explains how he gave himself time to figure out entrepreneurship, which was hard for him financially before things started looking up and he started earning a consistent income. Trevor describes how he found real estate wholesaling and also turned his passion for marketing into a day job for his active income. He opens up about his serial entrepreneurship endeavors which include real estate, marketing, publishing company, and others.

We dive into the topic of entrepreneurship and whether entrepreneurs are born or made. By comparing his own journey with his brother’s, Trevor believes that entrepreneurs are born, but also agrees that they have to develop certain attributes to be a true entrepreneur. Carrot was born from Trevor’s passion for marketing that had turned into a draining activity before he found his unique abilities and went all-in with them. He describes how he found a mentor and emulated him to find things that give him more energy. Trevor advises people to stop doing things that drain their energy even if they bring you a lot of money, and instead focus on things that give you energy and keep you motivated.

We discuss the Carrot brand and how it helps real estate investors create customized sites that rank and convert well on Google. Trevor explains how they’ve been adjusting their data over the years to keep up with the competition. They have been building a lot of content marketing tools to make it easier for people to get content online and rank it well on Google, plus win more deals by being the trusted authority. He explains that his most successful clients at Carrot meet their goals with written content by either writing it themselves or by choosing Carrot’s automated content packs.

Lastly, we talk about the importance of scheduling your content on your site and social media as a way to create authority. Trevor explains how content helps you as an investor demystify your process which encourages people to trust and follow you.

You really have to check out Carrot, the #1 Inbound Online Lead Generation System For Serious Real Estate Professionals, and Trevor’s podcast dedicated to interviewing his clients, CarrotCast. You will not want to miss this episode of Just Start Real Estate chock-full of fabulous information and value from marketing guru and fellow real estate investor, Trevor Mauch!

Notable Quotes:

“That’s the difference I find between successful and unsuccessful people - some just do something with what they know and others don’t.”

Mike Simmons

“People often have the ingredients of entrepreneurship, but they either never put themselves in that position or they’re never put in that position, so it’s unrealized.”

Mike Simmons

“You know you’re doing the right stuff when people pay you really well and say you’re really good at it.”

Trevor Mauch

“I found my unique abilities and went all-in on them.”

Trevor Mauch

“You win, not by saying you can buy fast because everyone can. You win by being the trusted authority in that area or topic.”

Trevor Mauch

“Even if we’re not trying to focus on Google rankings, we need to focus on making sure that we have an authority hub, so all our marketing converts better because of the content on our website.”