Consistent and Predictable Income with Dan Rochon

For this episode, I am excited to have Dan Rochon on the show. As a real estate sales agent, Dan and his team are consistently top producers in their marketplace. Through their investment company, Dan and Traci Rochon have been investing in residential and commercial real estate for more than a decade. Dan‘s purpose in life is to help people achieve greatness through his teaching, coaching, and mentorship. He leads the Greetings Virginia Sales Network for his agents and staff to exceed their client‘s expectations. Additionally, Dan is the author of Real Estate Evolution: The Ten Step Guide to C.P.I. (Consistent and Predictable Income) for Real Estate Agents.

We started, as we usually do, diving into Dan’s background and how he got into real estate investing. Dan said in 2005 he was working as a waiter in Washington DC, living a very unhealthy lifestyle and he realized he needed to make a change. He knew that he wanted to be a business owner and found that getting his agent’s license and opening an agency required less capital than the franchises he was considering. He started selling in late 2007, which of course we all know was an incredibly difficult time to be starting in this industry. He ended up buying the brokerage about a year and a half after getting his sales license, which he ran for about ten years.

Dan has a ton going on with his business so I wanted to explore some of that. I asked him first to talk about his book Real Estate Evolution. Dan said that one of his mentors asked him to document everything he had learned by being in business, with real estate sales, and personal development. He ended up working every day for thirteen months on this project and found that he had written a book at the end of it. He said that about a third of it is on the subject of personal development so that people can unlock their potential.

Dan talked about changing our thoughts and programming by looking at how we are spending our time, what we are reading, our relationships, and how we are taking care of our health. We discussed a couple of techniques for motivating ourselves, getting a better start to the day, and creating new, positive habits. Dan also talked about the power of our subconscious mind and taking a look at what we dream to see what kinds of thoughts that part of our brain is feeding back to us. Recurring negative, limiting thoughts can hinder our growth.

We then discussed some of the specific advice Dan gives real estate agents to help them be more successful. He said that comparatively it is fairly easy to become an agent so a lot of them do not study the industry or take it seriously enough. One of the things that has helped him in dealing with his clients is to let them know all of the possible outcomes of the process, so that everyone is aware and prepared for possible set-backs or eventualities. Dan also pointed out some ways to read behavior and listen from another’s point of view to be more effective with clients or other agents.

We talked about using personality assessments, tactics of hiring and working with clients, clarifying what our “why” is, and so much more! Don’t miss today’s episode with Dan Rochon on the Just Start Real Estate Podcast!

Notable Quotes:

“You could spit and have a 33% chance of hitting a house that needed your services.”

Dan Rochon

“When everyone is running away, you know there is some opportunity there.”

Mike Simmons

“As a business owner, stacking cash, being liquid, and preparing for a downturn in the market is the smartest thing you can do.”

Mike Simmons

“What did I do to cause the outcome and what could I do differently moving forward to cause a better outcome if it was a mistake. And if it was something that was successful, what did I do to cause that outcome and how can I put it on steroids, how can I amplify it?”

Dan Rochon

“I can tell you one variable that is constant with people who struggle and never feel like they are getting what they want - they are always pointing at other people and blaming them for their problems.”

Mike Simmons

“It is my firm belief that the first step to any kind of sales training should be how do you become the best possible version of yourself.”

Dan Rochon

“Has there ever been a time when I saw someone else embrace affirmations and have a fantastic result as an outcome?”

Dan Rochon

“If yes, then how?”

Dan Rochon

“Listening to motivational speeches, people really talking from the heart about what it takes to succeed, is super, super effective for me. It starts my day with a much more positive, energetic, get out there and crush it kind of attitude.”